O is a made-up thinking, research, co-working space meant for architects, designers, students, thinkers, researchers, ect… to come together and think about the home of tomorrow.
The visual identity is simple and flexible, dynamic, expressing the ideas of evolution and movement. It directly echoes to the different types of profile it embodies, but also to the concepts of adaptation and creativity.
The logo is then extremely minimalist: the letter O, perfectly round and in capital letter, leaning on the concept’s baseline.
Flexibility is then expressed as much by organic forms than by colors, each one associated to an expertise field existing in O.
Once again, the flexibility and the buzzing atmosphere of O but also the diversity of expertise gathered in the space are shown, claiming that there can only be one solution for the future, but plenty of possibilities.
Those colorful forms are a main part in the O’s visual identity and are displayed on many objects and goodies, but also on posters used to promote events and conferences taking place at O’s.
Once again, the flexibility and the buzzing atmosphere of O but also the diversity of expertise gathered in the space are shown, claiming that there can only be one solution for the future, but plenty of possibilities.
